The Christmas jumper phase continues to grow every year. Now, loads of shops like Penneys and Debenhams stock a great selection of jumpers, there are stalls in the markets just for Christmas jumpers, and real life stores dedicated to the finest funky Christmas attire.
Now, even the cows are embracing the Christmas jumper fashion, thanks to the Send a Cow charity in the UK!
On Saturday Ireland’s bloggers descended on the Spencer
Hotel in Dublin’s IFSC for the first ever Irish Blogger Conference.
Upon entering the revolving doors of the swanky Spencer, we were greeted with bright lights spelling out IBC in sparkling glory - with a hashtag, of course - courtesy of Lisa at LovinLetters. People sipped on prosecco before going in to the conference room to listen to a panel of esteemed Irish bloggers and digital entrepreneurs.
All spoke about their experiences in the world of blogging, how they got to where they are today, and how blogging has changed their lives and given them some fab opportunities.
There was an afternoon break where we were let loose on tempting displays of make up from Essence, Catrice and Wet and Wild, as well as aloe vera and coconut water drinks. Beautifi had a make up stand set up for touch ups.
Then there were the cupcakes, mini works of art created by Jen's Couture Cupcakes. They were snapped up quicker than the make up!
Luckily, I was able to get one before they were gone, but failed at capturing the fabulous edible stiletto perched on top in all its glory.
The bloggers took questions from the audience, which was great. It was really interesting to hear how some of the girls deal with online haters, trolls and downright bullying. It's scary stuff, and really shitty that they have to deal with that.
One point that was repeated again and again was not to get into blogging for the freebies! We all know this already, but hearing the fashion bloggers detailing how much effort goes in to their outfit posts, with linking to all the products etc, underlined the point even more.
The unique power that bloggers have was also highlighted. If a brand sends a product to a blogger who then posts one image of the product to their Instagram followers, it gets exposed to thousands of engaged and responsive followers, who want to know what bloggers think about their goods.
If you consider the fact that an average women's magazine in Ireland has a circulation of say, 20,000, and then consider the following that some bloggers have, it really shows the power of bloggers and their worth. And yet advertisers will happily spend massive chunks of their budget on traditional media, despite the fact that when it comes to television advertisements for example, we tend to ignore them.
While we all like a good freebie, when you consider that a blogger has the ability to make a product sell out in hours, due to their Instagram following alone (not even taking into account the actual blog!) getting a free pair of shoes doesn't really match up to the value bloggers provide.
The day was filled with inspiration. The bloggers stated the importance of being original, sticking to you niche (oops, I'm guilty of that one!) and working really, really hard in order to get ahead.
Being in a room full of fellow bloggers is just brilliant. It's very inspiring and also a relief to be surrounded by other who just get the weird world of blogging.
Emma O'Farrell and Fiona Reid of Cool Events really impressed with the organisation of the event, and I look forward to the next event in the new year.
It was dark and rain was relentlessly attacking from all
angles. The streets were packed with what seemed like every commuter and
tourist in Dublin. Umbrellas loomed out of nowhere and narrowly missed eyes and
Getting out of the city can be great. There's nothing like a trip to Wexford to make a weekend. Although this time it took us hours to actually navigate the traffic in the city centre, once we were looking at a long stretch of road we were able to relax.